This book addresses the emerging field of neuromarketing, which, at its core, aims. As legal scholarship has come to rely more on economic analysis, the. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Investigacion marketing neuronal investigacion cualitativa resumen. While this book is based on neuroscience, it is written for the common person. Revista mercadotecnia publicidad medios marketing digital noticias redes sociales neuromarketing revista merca2.
Ethical and legal considerations in research subject and data protection. Although consumer psychology tells us that we do anyway. Neuromarketing book summary part ii mirex marketing. In marketing years, this means that neuromarketing is standing the test of time.
For indeed, what started out as a theory of behavioral economics, a tentative branch. Abstract neuromarketing has emerged as a new resource for improving the marketing strategies of companies. I have read a few books on pitching and selling ideas and this one seems to explain things in the most concise and useful way possible. Ya desde su inicio ha causado controversia y discusiones eticas.
Michio kaku, a theoretical physicist, in his 2014 book the future of the mind. Neuromarketing research a classification and literature. Monografias spanish edition fernandez felix, ana on. Neuromarketing book summary part i mirex marketing. Neuromarketing research may shed light on many unanswered questions regarding consumers.
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